翻訳と辞書
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・ Market data
・ Market Deeping
・ Market demand schedule
・ Market depth
・ Market development
・ Market Development Forum
・ Market development funds
・ Market discipline
・ Market distortion
・ Market Dojo
・ Market Drayton
・ Market Drayton Methodist Church
・ Market Drayton railway station
・ Market Drayton Rural District
・ Market Drayton Town F.C.
Market Driven Quality
・ Market economy
・ Market Education
・ Market engineering
・ Market entry strategy
・ Market environment
・ Market Estate
・ Market Explorer
・ Market exposure
・ Market facilitation index
・ Market failure
・ Market for Alternative Investment
・ Market for corporate control
・ Market for Home Computing and Video Games
・ Market for loyalties theory


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Market Driven Quality : ウィキペディア英語版
Market Driven Quality

Market Driven Quality (MDQ) is a term currently espoused by Donna Prestwood and Paul Schumann, but which has been around since the early 1980s. IBM used MDQ as their slogan for the IBM PCjr and OS/2. MDQ is defined as letting the market, meaning the price, determine the quality standards a business applies to its products. The term has gone out of favor somewhat, due to Wal-Mart's approach to MDQ. Wal-Mart doesn't use the term "MDQ" but applies the principle rigidly to its vendors.
Certainly MDQ has its place. We would not have commodity pricing on PCs if not for MDQ. And, on the other hand, if a business is seeking an upscale market then MDQ provides justification for high prices for high quality. Certainly Alienware thrives whereas the PC Jr died.


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Market Driven Quality」の詳細全文を読む



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